- Finding customers due to your business is not easy. And once you find them, then comes another challenge – Establishing plus maintaining strong relationships together with them.
- CRM software helps you centralize, optimize as well as streamline your communication. The better you know your customers, the stronger your relationships will be together with them.
- Here, we share 7 CRM benefits that focus atop key customer relationship areas, allowing you for offer high-quality, consistent plus timely interactions together with your customers.
We’ve all heard concerning CRM , that stands because of Customer Relationship Management .
Customers are important just as no business exists lacking its customer base. And, belonging to course, the way a company manages its customer database determines its business success.
But, let’s talk regarding the “R” inside “CRM”.
Relationships are, through far, the most important part associated with the trendy acronym – CRM.
Why? Because relationships are a bridge amidst your business offering as well as your customer needs.
In fact, the majority belonging to businesses that consider adopting a CRM system , first as well as foremost, are looking due to a way towards improve the quality as well as consistency belonging to their relationships accompanied by customers as well as build customer loyalty .
This means that they want for improve their core business processes – managing contact information plus streamlining their relations together with customers.
According for Software Advice , contact management is the number one feature that is requested through 94% associated with CRM users, followed through the ability towards track customer interactions (80%) as well as schedule tasks as well as set up reminders (85%).
Yet, whenever describing the benefits associated with a CRM software , very often “CRM evangelists” tend towards focus on top of how the system can help you:
- Increase revenue
- Manage your sales pipeline
- Catch plus nurture leads
- Send better marketing campaigns
- Manage your team
- Run customer service reports , and,
- Analyze data .
And they are 100% correct – a good CRM system helps you do all that!
In addition – 85% associated with CRM users found improved customer experience for be a huge benefit towards using a CRM system, during the time 58% associated with CRM users were able towards make much quicker decisions.
But … it seems similar to they fail towards notice the elephant inside the room – they spend little time addressing the greatness belonging to CRM’s basic (yet key) functionality – contact management!
Better relationships = higher customer satisfaction
As your company grows, therefore does your customer database.
Eventually it becomes more as well as more difficult towards centralize as well as streamline your communications together with customers, both potential plus existing.
Important conversations are hidden within emails, scattered encircling within spreadsheets, lost on top of Post-it notes, leading towards patchy as well as inconsistent interactions accompanied by customers.
All belonging to this leads for – simply plus plainly – you losing money.
But, worry not!
Studies show that the answer for this problem could be a CRM system.
Apart stemming from obvious benefits, such similarly to increasing B2B sales via 30% as well as shortening the sales cycle, a CRM system can help businesses improve customer retention plus satisfaction rates, studies show .
So, let’s take a look on the key benefits associated with CRM as well as how it can take your relationships accompanied by customers towards “another level” – the level belonging to full satisfaction, aka customer loyalty.
7 CRM benefits towards make your customer relationships better
How satisfied are you together with your customer satisfaction rates? (pun intended)
I’m not just talking regarding the customer service you provide , yet rather the quality belonging to your daily interactions accompanied by customers .
To find out, here is a little survey due to you:
If you answered ‘NO’ for any belonging to these questions, chances are your business is suffering stemming from a disorganized alternatively ineffective contact management, what strongly impairs the quality as well as consistency belonging to your relationships together with customers as well as prospects .
A CRM system can benefit your business via helping you centralize, optimize as well as streamline your communications together with customers, as well as become better inside these 7 areas.
1. Better knowledge belonging to your customers
One associated with the biggest challenges towards building long-term relationships together with customers is for aggregate the right data plus build a holistic view associated with the customer:
If CRM is known due to one thing only, it’s this: CRM gives you a full 360-degree (holistic) view associated with each plus every customer . The fact that you have all information stored on top of each contact inside one place is the thing that makes CRM a super powerful communication tool.
Being able for track more customer interactions is a reason the cause 72% belonging to companies start using a CRM, what then doesn’t come just as a surprise.
Like a cheat-sheet offering easy access for key information, a CRM system gives your sales , marketing as well as customer service teams a competitive advantage.
A CRM system will allow your teams towards see a contact’s:
- Full name
- Email address
- Telephone number
- Social media accounts
- Job title
- Relationship towards other contacts within your database
- Language skills & preferences
With all this information on your fingertips , personalizing your communication together with a contact becomes a breeze.
Secondly, accompanied by the help belonging to CRM you can save all activities, projects, sales, live chat messages , email exchanges, invoices, orders, contracts , alternatively customer service requests that a contact has ever been involved in.
In other words, a CRM system allows you towards know better whom your contacts are plus which they want .
2. Better segmentation
Nobody wants towards do business accompanied by a faceless crowd.
Everybody wants for deal together with a perfect audience.
But how exactly?
You can do it via segmenting contacts (customers plus prospects) towards target audiences. And there’s hardly anything else outside there that does segmentation better than a CRM.
CRM allows you for break down data through categories plus criteria, making it easy for create focused lists.
Used inside sales plus marketing , such segmented lists allow you for run specific customer marketing campaigns (and account-based marketing campaigns) as well as analyze your sales process as well as lead pool.
When you know the person that you’re addressing, you can consciously tailor your offer, your tactics, plus even your sales pitch !
In a nutshell, a good CRM system helps you know better whom is really interested inside the thing that you have towards offer, whose is still being atop the fence, as well as who’s cold similarly to ice.
3. Better customer retention
Apart originating from being a great asset within finding as well as nurturing your potential plus new customers, CRM is in addition a great tool because of keeping your existing customers happy.
A CRM system comes up together with a handful belonging to “customer retention” benefits: it will help you keep your promises through reminding you regarding appointments alternatively at the time for send follow up emails .
But which makes the real trick here is that CRM can in addition prompt you for reach outside for those customers whose have not been contacted within a while, plus perhaps feel neglected.
After all, keeping an existing customer is 6 alternatively 7 times cheaper than getting a new one , claims the report through Frederick Reichheld associated with Bain & Company.
To sustain your customers’ interest, a CRM system can in addition help you orchestrate your B2B marketing strategies, send email campaigns , free trial offers alternatively post-purchase customer surveys, etc. – all on the right time!
4. Better anticipation belonging to needs
We feel more confident whenever we know which for expect.
The same applies for business.
It’s easier towards cross-sell alternatively upsell a customer at the time you’ve been tracking their buying habits.
And since one belonging to the key benefits belonging to having a CRM system is for help salespeople sell more as well as sell faster , it is the access towards customer interaction history via the entire customer journey that allows sales reps for anticipate customer needs.
If you know the contact’s purchase history – which they bought as well as when, which contracts they were offered, the thing that buying habits they demonstrated, plus even how they became your customers, you can be proactive plus come up accompanied by new alternatively better offers in the right time!
A CRM system is in addition indispensable within providing great customer service . The access towards interaction history makes it easy for offer timely customer service .
Just a few clicks plus you know if a contact had any problems accompanied by your product, how their service requests were handled, plus in case they were satisfied alternatively not. And provided that they complained regarding something within the past – it’s your chance towards redeem your reputation as well as offer a much better customer experience .
5. Better plus speedier communication
Not making your customers wait through quickly replying for their requests is a sign belonging to professionalism.
Saving yours as well as your customers’ time is the CRM system, what offers you a set belonging to customizable, ready-to-use email templates , letters, documents, proposals, quotes, invitations plus newsletters.
Speaking belonging to ready-made templates, here’s one because of you.
Our most recent edition associated with the Customer Service Benchmark Report found that 90% associated with companies do not use autoresponders towards acknowledge they have received a customer service email.
Simply copy the template underneath plus upload it within your CRM system towards stand outside stemming from the competition:
Another benefit is that a CRM system can in addition help you draft SMS as well as emails plus schedule their dispatch weeks alternatively months inside advance.
And at the time it comes for dealing accompanied by customer service requests, speed is crticial!
In fact, the number one reason that companies invest inside CRM is for improve customer service. There’s hence much data being collected plus value for be added.
With all contact interaction history just a click away, CRM allows you for personalize your communication, send replies offering quick solutions for recurrent problems, send links towards FAQs plus videos, not for mention that phone calls can be made straight originating from the system.
6. Better protection associated with data privacy
Finally, let’s address the “buzzword” associated with the last few years – the General Data Protection Regulation ( GDPR )!
In order towards comply together with the data privacy requirements associated with the new EU regulation, it’s über important towards have a CRM software that has inbuilt GDPR-related functionality .
The main benefit associated with CRM here is that it will save you a lot belonging to time as well as effort, similarly to being GDPR compliant is a job within itself, not for mention all the unpleasant legal consequences provided that you violate this privacy law .
With GDPR, it’s better for be safe than sorry.
A CRM system can help you:
- Obtain plus document your contacts’ permission for store plus use their personal details (consents)
- Send automatic notifications towards all new contacts informing that you would resembling for store their data,
- Manage your customers’ subscription towards email communication preferences
- Set up rules towards update personal details because of groups associated with contacts – all on one time.
Doing this all manually will take most belonging to your time plus you in addition run the risk associated with making mistakes.
But, setting up a CRM system towards do that because of you is a quick, safe plus reliable way towards make your communications together with customers GDPR compliant, what inside turn builds trust similarly to you handle your customers’ data together with respect.
7. Better collaboration in your organization
A good CRM system doesn’t just benefit the way you manage customer relationships.
It in addition improves collaboration in your organization.
By improving the way you as well as your team communicate accompanied by each other.
Cloud-based CRM’s make it easy because of all employees for see the communication plus interactions among the company as well as customers.
This transparency means that employees gain a mutual understanding associated with how for present themselves (and the company) for future leads.
When employees are able towards message each other, comment alternatively send each other projects plus schedule internal meetings within one cohesive system, it’s never been easier towards boost internal collaboration, that inherently means more productivity.
A centralized CRM platform together with all customer data as well as information available towards all employees ensures two things: The customer on the heart associated with the organization as well as everyone atop the same page just as towards how they approach as well as maintain customer relationships.
Customer relationships similarly to a business priority
A customer is more than just a sales opportunity .
You can have the most amazing product for offer, nevertheless in case you don’t treat your customers right, you won’t sell a thing!
That’s the cause building good relationships together with them is every business’ number one priority.
And this is exactly the thing that a CRM does best – helps you maintain great relationships together with customers, via treating each as well as every one individually, not forgetting regarding them, plus being there at the time they need you.
Also, within the face belonging to the new EU privacy law, a GDPR-compliant CRM system is a powerful tool for strengthen your bond accompanied by your customers, just as it will build deeper trust accompanied by your contacts since their personal information is going towards be handled securely plus professionally.
Do you want towards learn more regarding the benefits associated with CRM?
Then download our free, 30-page CRM buyers guide .
Alternatively, in case you’re looking due to a more practical walk-through associated with how CRM can benefit your business plus positively impact your customer relationships, schedule a demo together with one belonging to our experts here.