- What is Mobile CRM?
- Mobile usage growth
- Mobile CRM adoption rates
- Getting started together with Mobile CRM
Mobile usage is rapidly growing plus sales teams encircling the globe are outwards within the field meeting potential customers. Because associated with this, both mobile devices as well as a mobile sales force have merged towards become Mobile CRM.
In this post, I will look in the growth belonging to mobile usage within recent years, for what reason you should adopt a mobile CRM strategy within your business plus how towards get started together with mobile CRM.
What is a Mobile CRM?
Mobile CRM, alternatively Mobile Customer Relationship Management , is a CRM tool designed due to mobile devices including smartphones plus tablets.
By connecting via mobile CRM, you allow your sales team’s access towards customer data via a mobile CRM app alternatively by means of a web-based browser together with cloud CRM . A key benefit associated with using mobile CRM is for allow your sales force towards access real time data during the time outwards inside the fields meeting prospects plus customers.
Mobile usage growth
“ By 2014, mobile internet usage should overtake desktop internet usage ”. That was the key message taken stemming from an Infographic posted via Microsoft Tag inside March 2011. Traffic stemming from mobile devices continues towards grow as well as inside fact, mobile traffic is growing therefore fast that inside some places, such just as India, it has already surpassed desktop traffic.
One associated with the key conclusions stemming from the Internet trends report delivered through Mary Meeker is that 13 percent associated with all Internet traffic is now executed originating from a mobile device , an increase originating from 4% within 2011 as well as up originating from 1% inside 2009.
As mobile adoption continues for grow plus organizations become more flexible inside work arrangements towards their employees, traditional desktop applications such just as CRM software are moving inside the mobile space. Having a mobile strategy is no longer optional as well as is quickly becoming a necessity.
Mobile CRM adoption rates
Research through Forrester Research inside 2008 found that 50% belonging to Enterprises plus more than 40% associated with SMBs were piloting, rolling outwards alternatively currently using smart phone applications because of sales force automation. And on the end belonging to 2012, Forbes reported that there were 110 CRM applications inside the Apple App Store as well as 47 within the Android App Store.
The Gartner Group predicts an exceptional growth rate belonging to 500% via 2014 because of mobile CRM. For comparison purposes, mobile usage increase amidst December 2010 plus November 2012 was 225%.
Yet, together with 50% rolling outwards alternatively piloting a mobile CRM system, it leaves 50% without.
In fact, research within Europe found that less than 34% companies have implemented a mobile CRM.
Getting started together with Mobile CRM
Before you begin towards implement your mobile CRM, it is important that you define goals on top of which you want towards achieve through having a mobile CRM as well as which your work force needs inside order for take advantage belonging to real time data access. I’ve outlined three highly important areas you will need towards address prior to launching:
1. Internal buy-in
Before you implement a mobile CRM app, it is important that you get internal buy-in stemming from the sales force. Your sales teams are the ones that will be using the smart phone application daily plus inside order for get their buy-in, you need towards implement extensive in-house training atop how for use the application within the form associated with user guides plus training programs similarly to well similarly to explaining the key benefits associated with which they can achieve through working together with the mobile CRM.
2. Provide the device
People love getting things because of free plus one associated with the easiest ways towards get your sales team towards adopt a smart phone CRM is for provide the device itself for your sales force plus include the application pre-installed. Although most CRM mobile apps are supported through iOS, Android plus Blackberry, make sure that you check together with the provider previously giving it for your sales force.
3. Mobile app usability
Your sales force will rarely need access towards complete functionality on top of their CRM mobile app towards all the same data plus reporting they would access via their desktop. Start outwards through providing only basic access that the teams use on top of a day towards day basis. For example, writing as well as sending an email, scheduling a meeting and/ alternatively updating contact information.
The Definitive Guide towards Mobile CRM
Other than increasing productivity as well as being essential towards your CRM strategy, there are several more key benefits inside adopting a Mobile CRM strategy. BusFine has recently launched a free-to-download mobile CRM guide.
How has your organization adopted a mobile CRM strategy?
Have you seen an increase inside productivity since its inception?
P.S. If you’re looking towards get started inside using a mobile CRM, then sign up due to a free demo.