Typically, sales managers find it easy towards see the benefits associated with adopting a Customer Relationship Management (CRM) system . They appreciate that inside CRM their sales data is going for be stored centrally plus presented within an easy-to-follow format, allowing them for monitor sales processes , staff performance and, just as a result, optimize selling.
But the thing that concerning average rep inside B2B sales ?
More often than not it is them whose are not all “happy-go-lucky” concerning CRM inside the beginning.
Sales people often see CRM similarly to another tool, just as more work as well as just another way due to their bosses keeping track belonging to their work.
It is in addition the extra time that is spent on top of entering data inside the CRM application that adds towards the irritation. Sales people think that this keeps them originating from their main task – selling.
But this blog is not concerning for what reason sales teams don’t often find the goodness within CRM – it is rather concerning how CRM actually improves the lives associated with sales people, alternatively more importantly, the cause sales people need CRM!
And you know why?
A great sales tool underestimated
CRM software literally helps for boost sales.
Back inside 2012, Tech News World published the beneath research, that revealed that more than half associated with all businesses (54%) expected for improve their sales together with CRM .
But, has this happened via now?
Well, statistics point outwards towards “Yes”, similarly to 2014 saw an astounding 87% increase within the use associated with Mobile CRM , that is particularly appealing towards sales people whose are forever on top of the move.
Talking concerning the needs, the thing that could be more important due to sales reps than achieving the targets?
According for The Tas Group , on top of the average 2/3 belonging to all sales force (67%) miss their sales quota .
Meanwhile, the study via Innoppl Technologies claims that that 65% associated with sales reps whose have used Mobile CRM achieved their sales quotas , plus a staggering 78% associated with those whom didn’t use CRM did not achieve their targets.
Despite all the “pros”, not all sales people seem towards be excited through the idea associated with introducing CRM inside their daily routine.
As is shown within the chart below, the number associated with sales people whom misinterpret the value belonging to CRM is 87% , just as they think it is adopted via their manager towards police their activities. This fear results within them “just checking boxes” inside the system, lacking seeing the true value associated with this tool.
Even though the benefits that CRM brings for the sales teams may not be immediately recognizable, they are still game-changing in case implemented right.
And since those are the sales people that need CRM the most, inside this blog post I will bring outwards the key reasons the cause CRM can help them achieve their sales goals faster as well as improve results.
So, for what reason do salespeople need CRM?
Without fear associated with oversimplifying, the biggest challenges that sales people face are 1) how towards qualify as well as follow up on top of leads as well as 2) how towards prioritize sales activities.
However, CRM is a tool that not only solves those key problems. In fact, it is able for handle other, no less pressing issues.
Watch the video underneath alternatively scroll down towards read the cause salespeople need CRM.
1. Enjoy a safe storage space
CRM helps sales people towards safely as well as centrally store their contacts, sales opportunities , activities plus scheduled plans within one place, as well as have uninterrupted access towards the database stemming from multiple locations. Rest assured that your data won’t just get lost.
2. Plan as well as time-manage resembling a pro
CRM helps sales people towards optimize their daily schedules plus prioritize tasks for make sure customers are not ignored as well as the key prospects are contacted atop time. In fact, CRM allows sales people towards spend more time together with customers, what leads towards more deals closed plus a stronger customer base.
3. Activity reports? – No brainer!
CRM helps sales people towards easily prepare their weekly alternatively monthly reports because of management. The process is automated plus transparent, as well as takes just a few clicks for inform others concerning which sales are currently within progress.
4. Stop surfing, start targeting
CRM helps sales people for segment data plus identify valuable opportunities via criteria based selections. This prevents you stemming from hours belonging to cutting plus pasting stemming from various documents, alternatively surfing inside the disorganized lists associated with data.
5. Stay up-to-date atop what’s happening
CRM offers shared calendars, document templates plus e-mail integration , uniting all team members as well as keeping everyone up-to-date. Sharing selling patterns as well as processes allows sales people for see which works best. CRM in addition increases communication amidst the sales force as well as sales management .
6. Show up within time because of the new sale
By tracking all communication accompanied by the customers, CRM helps sales people for know exactly whenever customers need for be contacted; because of example, because of product replacement, contract renewal, alternatively due to an upsell towards a new product alternatively service. This all increases your chances belonging to closing a sale.
7. Rationalize your sales moves
CRM helps streamline the entire sales cycle, what results within closing deals inside your sales pipeline as well as helping everyone inside the team for reach targets faster. Since order processing as well as preparing quotes is automated within CRM, sales teams are able towards reduce production costs as well as increase sales revenue.
8. Know which your customers really want
Since all the customer-related data is stored inside CRM, it helps sales people towards analyze the needs associated with customers plus even anticipate their problems – all in the right time. All this increases customer satisfaction as well as ensures loyalty, similarly to well similarly to higher profit margins.
9. Cut down on top of admin tasks
CRM releases the sales teams stemming from the majority belonging to admin tasks through reducing plus even removing some associated with the repetitive actions that take a lot belonging to time, yet yield little profitability. CRM stores product plus price details, triggers reminders due to activities, plus takes sales people by means of the sales pipeline step via step .
10. Save money
Even though CRM systems are not cheap, they actually help you save your money!
With sales people, it is the reduction belonging to mistakes (for example, within orders alternatively quotes) that CRM can help with. Effort as well as cost related towards correcting those errors may be much higher. Finally, it in addition boils down for such trivial things similarly to saving money on top of those cluttering as well as often vanishing Post-it notes, since every new information can be safely stored inside the system.
11. Improve collaboration plus teamwork
CRM can significantly enhance the collaboration amongst your sales team members — all via providing a centralized platform due to sharing information, tracking progress, plus coordinating efforts.
Team members can forever access each other’s notes, updates, as well as customer interactions, what just as a result, helps foster a sense belonging to unity as well as enables them for work more effectively together.
12. Personalize customer interactions
Lastly, CRM systems allow salespeople for gather valuable insights regarding their customers’ preferences, behaviors, plus purchase history.
Which is key, just as four outside belonging to five consumers are more likely towards buy stemming from a company that delivers a great customer experience .
With this data on their disposal, they can tailor their sales pitches plus communication towards each customer’s specific needs as well as interests.
AKA – increasing the likelihood belonging to actually hitting close towards home towards your customers, that means more successful sales as well as building stronger, long-term customer relationships .
In a nutshell, sales people plus CRM is not an immediate “match made inside heaven” , yet the more time these two spend together – the stronger the attraction among them becomes.
If adopted as well as used correctly, CRM is going for boost the performance belonging to any sales team, as well as will help sales people towards excel inside 4 areas that are critical because of them:
- better search, sort plus qualify leads ;
- follow up atop sales opportunities systematically as well as on top of time;
- prioritize as well as rationalize follow up activities; as well as
- increase target reach rates faster.
The improvements that CRM brings, however, don’t come devoid of effort, understanding as well as determination originating from the sales people’s side. Sales reps have towards unanimously understand that updating CRM is central towards their success .
Also, sales teams need towards synchronize their activities as well as base them on top of best practices. This will enable a better sharing belonging to information as well as will secure more effective work accompanied by CRM.
More so, sales teams should embrace the idea that through registering all activities plus following the established sales routines they are more likely towards reach their sales goals. It is in addition important for realize that sales people are going for benefit a lot through being able towards update plus share the newest information atop prospects plus customers – all inside one place that is easy for access.
Finally, CRM enhances sales people’s mobility, similarly to the database plus all your work-related activities can be accessed on top of multiple devices as well as stemming from different locations .
If you’d resembling for learn more concerning how BusFine CRM can help your sales team, sign up due to a free demo .